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Translation of Leica Solms meeting with
The Leica Camera Forum and points clarified
by Stefan Daniel (Leica Product Manager)

(I have added comments in Red for your information)

Panasonic Cooperation

The Panasonic cooperation will continue
More compact cameras to come

Leica and Micro FourThirds

Leica is not going to offer MFT cameras
Leica may offer MFT lenses
MFT is and interesting system
Sensor size is a very limiting factor

Leica And The Forum

Leica is not going to run aits own forum on their website
Collaboration is seen as running well and constructive
Positive example is the first L-Camera TV show from the Leica production
Many Lecia employees are reading in this forum regularly, so that important contributions in the forum are reported immediately to the management
The forum provides many contribution to the product development
Stefan Daniel agrees to answer forum questions more often in the future

Leica As Lens Supplier for Other Camera Systems


Patents needed are only swapped inside of the Japanese camera industry
Zeiss lenses are manufactured by Cosina who are seen as Japanese company
That way Zeiss receives the patents, Leica as German company does not
Leica's attempts to come to an agreement failed until now
Reverse engineering is legally too risky

Extending The Product Range

No Leica scanners are planned
The LCD projector range is continued but won't have interchangeable lenses
Maybe the customer service will offer to implement different lenses

R-System

R10 and Alternatives

There will be no digital SLR aka R10
But there will be - and we are working on this - a suitable solution
how to use R lenses digitally
It's very important to us, that owners of R lenses can take pictures
digitally in the near future
This solution will have nothing to do to with the S2
Leica has examined intensively which features and what price tag a R10 had to have
Price would have been 6000 - 7000 Euro and it would have been far behind the competitors
This would have been a solution for the existing customer base
but not for the new customers
Therefore the R system is discontinued, the existing system runs out
There is no due date for the new solution
Indirect notes by Stefan Daniel to 35mm full format
Definitely it's not going to be a SLR

(May I suggest purchasing Leica R
lenses
 now whilst they are so relatively inexpensive
in readiness for Leica's Digital Solution)
 

DMR

The reasons for stopping the DMR were

Cooperation with Imacon now Hasselblad ended very abruptly
Sales figures were low (approx. 10% of M8/M8.2)

The DMR firmware will have no updates.

M-System

M9

A LEICA M9 will come
Developing full format is technically very demanding because of the M lenses
We are one step further but still not there where we can announce the camera

Look out for an impending
announcement

on 09/09/09
Could it be an M?


M8 Upgrades

No more upgrade are planned
Dealers don't like upgrades as no additional sales are generated
The M8 upgrade constrained Leica M8.2 sales
Used cameras are entry level cameras thus attracting new customers to Leica
This would drop by future upgrade offers

Sensor Supplier

Kodak is prepared to Leica's needs, for example the special size of the S2 sensor
Other manufactures like Sony only offer a fixed range of sensors

Summarits / Entry Level Lenses

Summarits are true Leica lenses
The LEICA ELMAR-M f/3.8 24mm was already an extension of this line
More affordable Leica lenses are to come - perhaps not named Summarit
(reserved for f2.5 lenses)
Summilux 50mm sales are 100% above Summarit sales

Super Wide Lenses
Asked for super wide lenses:

Leica already has a 16mm - Leica can only offer shorter lenses
This is a topic we could work on...

18mm Finder Availability


18mm finder to come in June
The frame precision wasn't sufficient so therefore a rework was necessary

NOCTILUX Availability

NOCTILUX was announced for February
Production turned out to be more complex than assumed
NOCTILUX consists of 8 elements in 5 groups
These groups are first commented, then coated
This process had problems which are solved now
End of June, Beginning of July larger quantities will reach the market

S-System

Pilot lot is in production by now
Everything is on schedule
Price will be on the same level as the top cameras in the digital professional segment - like high end solutions by Hasselblad and Phase One
Body will be below 20,000 Euros
Because of the Leica lens quality and the lacking low-pass filter LEICA S2 can compete with 50MP cameras of the competitors
Target group of the S2 are professional photographers (studio, fashion, automobile)
Total market are about 10,000 cameras per year
Leica is going for at least two digit market share
                                      
                                                                                                     e&oe

***********

Leica M8/M8-2 Workshops

I am organising an
M8 Workshop incorporating
Using and Post Production of
the Leica M8 Digital System
Please e.mail me through our
contact page if you would be
interested in attending an informal
group presentation by Leica Sponsored
Representatives - @September/October
Please contact as soon as possible as
final arrangements are now being
made - Priority will be given to
M8 M8-2 owners who purchased
their cameras from Stephens



NEW NOCTILUX SPOTTED

Orders Now Being Taken for September
Delivery - 10% Deposit Secures



 





LEICA INFORMATION and UPDATES


Special Edition Leica D-Lux 4's Expected Soon
See Safari Set

New Leica Wetzlar Factory and Museum
Now on Schedule for 2012

Leica Binoculars Cashback Offer

Leica Price Reduction on C-Lux 3
Now only £259


Photo Trade Magazine Pixel in an article on the new LeicaShop
opening in London states that 90% of Leica UK sales are attained
through only Six UK Appointed Dealers



M8 and M8-2 UV/IR FILTER ORDERS


It has been pointed out to us that anyone waiting more
than a few weeks for filters from Leica in Germany under
the free filter offer with new cameras should make sure they had
put a contact telephone number when ordering. Failure to do this
will result in non-delivery due to the Couriers needing a contact
number for shipping. We suggest you call Leica in Germany to
confirm status and update if necessary.
Contact details can be found at: www.leica-camera.com


New Leica Store and Demonstration Centre to open later this year
in Mayfair London announces David Bell from Leica UK
 


                                          Leica M8-2                                      
                            An Evolution of the Rangefinder System                            


Pradovit D-1200

Leica S2 Digital SLR - 37 Megapixel System Camera
Leica M8-2 - Black Paint and Chrome Finish £3999
Leica M 24mm f1.4 Summilux Aspherical £4245
Leica M 21mm f1.4 Summilux Aspherical £4245
Leica M 24mm f3.8 Elmar Aspherical £1525
Leica M 50mm f0.95 Noctilux Aspherical
Leica D-Lux 4 and C-Lux 3 Compacts from £259 to £500
Pradovit D-1200 Digital Projector
Leica R10 (Details to be Announced)









http://www.s.leica-camera.com/

and

http://www.1854.eu/2008/09/leica_s2_13_photos_of_the_new.html





FULL RANGE OF LEICA COMPATABLE BILLINGHAM CASES IN STOCK


CHOICE OF BLACK - KHAKI - TAN




Focus Confirmation Adapter for Leica R Lenses on any Canon Digital SLR

£29.95

LEICA M8 DEMO

We have a Test Drive Leica M8
Just book an hour any time, any day.
Tel 0161 834 7755

Try the Ultimate Digital Rangefinder Camera

Part Exchange

Part-Exchange is welcome on any new items announced at Photokina and can be used to secure orders instead of a 10% Deposit


    www.leicas.com

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